Analysis - Tee Sheet Optimization
- on your course and in your clubhouse - is your inventory. When it passes,
its gone forever. Profitability is, in large part, determined by
how effectively you manage that inventory. We help you optimize the value
in your tee sheet and special event rooms. From determining the optimum
tee time interval, when to discount or how to block for shotguns... to
when and how to release inventory to an internet booking engine... or
educating staff on yield management... this is a major weakness at many
courses. We make yield management a strength for our clients.
How to identify your core group business prospects and how to aggressively
solicit that business... this is an area of great opportunity that is
often given inadequate attention. How you position your club is critical.
We can show you how to add substantial profitability to your operation
with a strategically planned group sales program.
Technology is a bullet train moving so fast it often seems a blur. Evaluating
electronic tee sheets, point-of-sale systems, etc. can be intimidating.
You dont want to be left behind, but how high-tech do you really
need to be? Were knowledgeable about the new technologies and can
assist you in clarifying cost/benefits so you can make an informed decision
on whats right for you.
Does your golf shop fit your positioning? Are you carrying the right product
lines to fit your market? Are your pricing strategies maximizing your
revenue... or is inventory sitting and ending up deeply discounted? Is
your cost of sales too high to be profitable? We can help you determine
the product mix and pricing structure that will work best for your property
and identify efficiencies that can increase profitability. Theres
profit in that golf shop. Well show you how to find it.
and Beverage Consulting
Too many courses look at food and beverage as a loss leader - a service
to their golfers. Food and beverage can be a profit center if properly
managed. Well show you how from cost of sales analysis to
revenue and efficiency optimization, staffing and much more. If you have
a banquet business and its in constant conflict with the daily fee
golf business, well show you how to minimize that conflict so both
revenue streams can be optimized.
How do you staff your operation and provide services on a daily basis
to ensure the level of customer satisfaction you need for your price/value
equation? Customer expectations are often based on how much they pay.
You must meet or exceed their expectations to get them back. Are your
operational policies and strategies really tuned to customer expectations?
We make sure they are... and identify the efficiencies that make great
customer service possible without endangering profitability.
Customer retention is critical in the golf business. We help you evaluate
and develop programs to bring customers back - from membership programs
and loyalty incentives to invigorating your customer service to a "WOW"
level that makes a lasting impression and inspires referrals.
Instruction and Driving Range Programs
At many courses this is not a profit center, but it can be. We can help
you structure programs that enable you and your golf pro to make money.
Well show you how to identify and market to the strongest prospects,
create programs to maximize revenue year-round and, most importantly,
develop "programs of transition." These are your future customers.
Well show you how to convert instruction and driving range customers
into players paying you green fees on a regular basis.
Excellence Delivery Training
Service excellence brings customers back and inspires invaluable word-of-mouth
advertising. You must be better at it than your competitors - no excuses.
But how do you get your staff to deliver this high level of service every
minute of every day? It begins with establishing uncompromising service
standards for every facet of your operations, then equipping each staff
member with the tools and motivation to deliver that level of service
under all conditions. Its not easy but its critical to continued
profitability. We can help.
Identify management and front-line personnel needs to maximize fit...
how to effectively interview for important positions - what questions
to ask... how to establish and communicate consistent policies and procedures...
how to train and develop skills that enhance customer service and build
loyalty... how to mentor and counsel key staff... how to build a "team"
all important and often neglected. We know how to help you build and retain
the team you need to ensure profitability.
THE TEAM | GOLF BUSINESS TRENDS
MARKETING POSITIONING | BUSINESS
OPERATIONAL STRATEGIES | INTERNET
TOOLS | GOLF COURSE PROMOTION
PUBLIC RELATIONS | CLIENTS
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