Americas premier public
relations service for Americas premier golf courses and golf destinations
and Publicity Services
Golf ProfitBuilders is a joint venture
of two of the leading names in golf management, marketing, promotion and strategic planning:
RDC Golf Group and O'Keefe Consulting LLC.
Principal, Teddie O'Keefe brings decades of
targeted pubilicity strategy to the table. We
specialize in public relations services exclusively focused on providing
maximum regional, national and international media exposure for golf courses, resorts and destinations. The approach is about developing major
media POWER that will drive increased profitability for your property.
golf courses and golf destinations competing for attention always a new course
to try. You may not need help to fill weekends during prime season
but what about midweeks and the shoulder seasons? And are greens fees
as high as the market will pay? Substantial extra profit is sitting in
unused golf if the market wants
to play there badly enough even at a higher fee.
how do we increase client profitability? Two ways...
the number of rounds
especially in typically unused tee times.
- Drive up
O'Keefe's PR program
targets to the golfer that will use those midweek and shoulder
season tee times. Our prime objective is to drive demand
by delivering high-impact major media stories. Golfers want to play the
courses they read about. If a course is "hot" they will seek
and "hot" means always "in the news."
At the same time, strong demand driven by major news coverage enables
clients to raise fees. Golfers will pay them if they perceive the course
to be a "must-play."
access to major golf and travel writers.
approach focuses on this high-level public relations effort by being a clearinghouse
of story ideas, information and photos for the golf and travel writers
and editors in the field the place a writer knows he or she can
come for the best ideas.
25 years of public relations
experience in a pre-Internet world has translated into manifold benefits for our clients.
This high-level national experience has enabled O'Keefe to develop
online press sites with hi-res photo galleries that are designed precisely for the rigorous needs of today's busy
editors, writers and other news professionals.
timely, interesting story ideas, we wouldnt have a lot to write
about. I get great direction from O'Keefe's materials
McCullen, Former Travel Editor
Resort Golf & Travel,
Formerly of Golf Magazine's
"Top 100 Places To Play"
the boom of golf and new courses
we need the heads-up from a source
like O'Keefe to keep us informed and aware of progress
up to and
beyond the opening."
– Joe Juliano,
a recent resort and golf destination piece, I received some of
the best material Ive seen. It was just what I needed."
Sullivan, Freelance Golf Writer
"Unlke many PR and
marketing firms that know little or nothing about the markets they try to speak to,
O'Keefe completely understands the intricacies and nuances of the golf market –
because they are a part of it. I rely on them not only to keep me up to date with the clients
they represent, but also as a source of insider information for my stories. My frequent inquiries
are always met with timely responses and utmost professionalism."
– Craig Better,
Golfing Magazine – New Jersey
"Teddie O'Keefe has dealt with
our publication with professionalism and a clear knowledge of the golf industry and golf
destination resorts. The materials are on target for our needs. "
– Christopher P. Wightman,
"Teddie O'Keefe has
been trained and certified by our Institute of Crisis Management and I have personally worked
with her in the field. Few PR firms have the expertise to handle crisis management challenges
– Larry Smith, President and CEO
Institute for Crisis Management
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