Golf Course Marketing
Positioning Services –
Pre-Construction or
Existing Course(s)

Demographic Analysis
Who really is your customer? Or should be – given the demographics of your marketplace? Have the demographics changed faster than you have? What you should know about your customers…and prospective customers.

Member/Guest Surveys
What does the customer want? Often it’s not what you think. What you want to be and what the customer’s expectations are must be consistent so you can get the PRICE/VALUE equation correct. We show you whom to ask, what to ask and how to ask it to optimize the value of surveys.

Competitive Market Analysis
How to objectively identify your main competitors – Are you competitively comparing your course to the right courses in your marketplace?

Property SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
How you stack up compared to your competitors and compared to what your demographic customer wants – how to identify and take advantage of opportunities to improve your competitive positioning – and how to identify the threats to your success.

Product Pricing/Positioning
Get it right – or else. Are you positioning your course and managing the pricing based on knowledge and careful analysis, or on what you did last year or what you "think" the market conditions are? This is fundamental to your success and yet it’s so often based on incorrect, old, skewed, incomplete or misinterpreted information…or just plain guesswork. We help ensure you’re making informed decisions in every area of positioning and pricing.

Back to top

Toll-free 1-888-893-8334