Golf Course Marketing
Who really is your customer? Or
should be given the demographics of your marketplace? Have the
demographics changed faster than you have? What you should know about
and prospective customers.
What does the customer want? Often
its not what you think. What you want to be and what the customers
expectations are must be consistent so you can get the PRICE/VALUE equation
correct. We show you whom to ask, what to ask and how to ask it to optimize
the value of surveys.
Competitive Market Analysis
How to objectively identify your
main competitors Are you competitively comparing your course to
the right courses in your marketplace?
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
How you stack up compared to your
competitors and compared to what your demographic customer wants
how to identify and take advantage of opportunities to improve your competitive
positioning and how to identify the threats to your success.
Get it right or else. Are
you positioning your course and managing the pricing based on knowledge
and careful analysis, or on what you did last year or what you "think"
the market conditions are? This is fundamental to your success and yet
its so often based on incorrect, old, skewed, incomplete or misinterpreted
or just plain guesswork. We help ensure youre making
informed decisions in every area of positioning and pricing.
THE TEAM | GOLF BUSINESS TRENDS
MARKETING POSITIONING | BUSINESS
OPERATIONAL STRATEGIES | INTERNET
TOOLS | GOLF COURSE PROMOTION
PUBLIC RELATIONS | CLIENTS
| CONTACT US