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Smith O'Keefe and RDC Golf Group join forces to form Golf ProfitBuilders

Alliance of two prominent golf industry leaders brings a new level of coordinated consulting expertise to golf clubs nationwide


Smith O'Keefe and Associates, one of America's leading golf-course marketing specialists, and RDC Golf Group, a nationally renowned operations consulting and management company, have joint ventured a new one-stop resource for addressing the dramatic profitability challenges faced by today's golf clubs. Golf ProfitBuilders provides a single coordinated and highly experienced source for any or all of the strategic planning, advisory or operational support needed to help clubs meet their service missions and profitability objectives.


Smith O'Keefe and Associates specializes in increasing profitable revenue streams through creative, cost-effective marketing and brand development strategies. From website development to traditional and internet advertising to complete public relations and promotions representation, the firm has built successful golf club brands in the most competitive communications markets.


“The whole is truly greater than the sum of the parts in this alliance,” said Teddie O'Keefe, President of Smith O'Keefe. “This partnership brings together years of real-world marketing and operational management experience under one umbrella. Over the years I've been frustrated so often to see strong marketing plans endangered by operational weaknesses. In good times these weaknesses were masked by strong demand that drove profitability. But in these more challenging times when competing is everyone's everyday job, operational weaknesses can destroy a club. That's why this alliance with RDC is so valuable. Now we can ensure both marketing and operations are at the level needed and are coordinated to compete fiercely for market share and profitability.”


RDC Golf Group has built its national reputation through streamlining operations and developing strategies to ensure superior customer service. Serving owners, managers, developers and lenders, RDC provides comprehensive operational consulting, including strategic and capital investment planning; financial analysis and expense management; market feasibility analysis; and golf club service diversification and expansion.


“This alliance of service professionals is unique in the industry, and a resource that will be of enormous value to owners and managers,” said Matt Galvin, Executive Vice President and a principle in RDC Golf Group. “We've successfully managed courses we own, with our own capital on the line, so we have a real-world view of what it takes to compete effectively today. But finding marketing resources who really understand this unique industry has always been difficult. That's why this alliance with Smith O'Keefe is so important right now. The industry needs a full-spectrum, everything-counts approach to building strong brands that can weather adversity and achieve consistent profitability. Golf ProfitBuilders will make this new level of full-serve expertise more accessible to the industry than ever before.”


Services provided by Golf ProfitBuilders include: Pre-construction/renovations feasibility; competitive market analysis; pricing and positioning strategy; website construction and renovation; private extranets for members; public relations; advertising; tee sheet optimization/yield management; technology analysis; profitability consulting for pro shop, food and beverage, practice facilities, outings and special events; loyalty programs; HR consulting; statistical modeling and market share analysis.


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